I am a huge fan of good products, and for years have used some of the best products available. I have been using Elayda products for about 10 months and I feel the difference, and can see it also. Even my sister who I had not seen in about 5 months noticed that my skin was more radiant, smooth, and polished. She could not wait to hear my story about these products and was amazed at the changes in my skin. The starter kit is an awesome way to get to experience these products. The cleanser is smooth, gentle and washes away make-up easily. The daytime Balancing Hydrater with SPF melts into the skin without being heavy. The Transforming Complex with pure retinol comes in a foam that dispenses beautifully, and really does smooth the skin and reduces fine lines and wrinkles. I am very happy with the entire line of products that I have been using, and feel they are easy to use, and with continued use refine the skin to a level that most of us cant imagine can happen.